Creating Qualifications, rewarding achievement
 

Print | Save as Word document | Assessment Sheet | Add to Basket

Marketing Opportunities

Unit Code: BA13WE022
Level: Three
Credit Value: 6
Unit ID: ADV265
learndirect: BA1
Sector: 15.4
Last registration date: 31/07/2017

Purpose and Aim:
To enable the learner to understand the marketing concept, the influence of the external environment on a organisation, the market research process, and segmentation and targeting strategies.

Learning Outcomes Assessment Criteria
The learner will The learner can
1. Understand the concept of marketing.
1.1 Interpret the CIM definition of marketing.
1.2  Identify the evolving orientation of organisations.
1.3  Explain the components of a marketing strategy.
2. Understand the influence the external environment has on an organisation.
2.1 Explain how laws and regulations affect marketing activities.
2.2  Evaluate societal issues which influence marketing decisions.
2.3  Identify the effects of new technology on marketing practices.
2.4  Explain how economic factors influence the organisations' ability to compete.
3. Understand the market research process and its importance in identifying and analysing customer needs.
3.1 Explain the relationship between research and the marketing decisions.
3.2  Explain the steps involved in conducting a marketing research project.
3.3  Evaluate methods of gathering data for marketing research.
4. Understand the strategies of segmentation and targeting.
4.1 Define the term 'market'.
4.2  Explain why organisations segment markets.
4.3  Explain how an organisation makes decisions about targeting.

Access to HE Grade Descriptors:
  • 1 - Understanding of the Subject
  • 2 - Application of Knowledge
  • 4 - Use of Information
  • 5 - Communication and Presentation
  • 7 - Quality

Achievement of this unit should only be graded if being delivered as part of an Access to HE Diploma programme of study.
Assessment Methods:
There is no assessment information available for this unit. Assessments used should be fit for purpose for the unit and learners, and generate evidence of achievement for all the assessment criteria.

Further assessment guidance is available here.
Assessment Information:
AC 2.1 A minimum of four influences.
AC 2.3 A minimum of four influences.
AC 2.4 A minimum of four effects.
AC 2.5 A minimum of four economic factors.
AC 3.3 A minimum of three methods of gathering data.
Assessor Requirements:
There is no information regarding specific assessor requirements for this unit. Centres should select assessors who are trained in assessment, and who have subject specific competence to assess at this level.