Unit Code: BA13WE022
Credit Value: 6
Unit ID: ADV265
Last registration date: 31/07/2017
|Purpose and Aim:
To enable the learner to understand the marketing concept, the influence of the external environment on a organisation, the market research process, and segmentation and targeting strategies.
|Learning Outcomes||Assessment Criteria|
|The learner will||The learner can|
|Access to HE Grade Descriptors:
Achievement of this unit should only be graded if being delivered as part of an Access to HE Diploma programme of study.
There is no assessment information available for this unit. Assessments used should be fit for purpose for the unit and learners, and generate evidence of achievement for all the assessment criteria.
Further assessment guidance is available here.
AC 2.1 A minimum of four influences.
AC 2.3 A minimum of four influences.
AC 2.4 A minimum of four effects.
AC 2.5 A minimum of four economic factors.
AC 3.3 A minimum of three methods of gathering data.
If not specifically stated in the assessment information, a plural statement in any assessment criterion means a minimum of two.
There is no information regarding specific assessor requirements for this unit. Centres should select assessors who are trained in assessment, and who have subject specific competence to assess at this level.