Unit Code: AB63CY002
Credit Value: 3
Unit ID: CCY702
Sector: 15.3 Business Management Last registration date: 31/07/2017
Purpose and Aim:
The learner will:
The learner can:
Be able to plan an enterprise.
Describe and evaluate three product(s) or service(s) that could be developed in a potential enterprise.
Select the product/service with most potential for development, and explain the reasons for his/her choice.
State the advantages and disadvantages of 2 different types of legal status for the enterprise.
Identify a name for the enterprise and relevant legal status, describing reasons for choice.
Describe the target market(s) for the selected product/service.
Describe the roles, responsibilities and skills required to develop the product/service selected.
Evaluate his/her own skills/knowledge in relation to the roles identified.
Investigate facilities required for the product/service and evaluate and select a suitable venue.
Develop a business plan following an acceptable model, for the enterprise to include: a) business outline b) location of business c) potential customers d) equipment required for set up e) funding for set up
Explain the importance of organising and keeping financial records for the business.
Be able to prepare an appropriate promotional strategy for an enterprise.
Evaluate three methods of promoting the enterprise.
Create a list of possible marketing materials targeted at potential customers.
Produce two items of promotional material for the enterprise and evaluate their effectiveness.
There is no assessment information available for this unit. Assessments used should be fit for purpose for the unit and learners, and generate evidence of achievement for all the assessment criteria.
There is no specific assessment information to be used with this unit.
There is no information regarding specific assessor requirements for this unit. Centres should select assessors who are trained in assessment, and who have subject specific competence to assess at this level.